At Rapid Traffic Management LTD, we are committed to protecting your privacy and ensuring that your personal data is handled in a safe and responsible manner. This Privacy Policy explains how we collect, use, and protect your personal data when you use our services, in compliance with the Data Protection Act 2018 (DPA 2018) and the UK General Data Protection Regulation (UK GDPR).
We may collect and process the following personal information about you:
- Personal Identification Information: Name, address, email address, phone number, and job title.
- Technical Information: IP address, browser type, and version, time zone setting, operating system, and platform.
- Usage Data: Information about how you use our website, services, and products.
- Location Data: Data relating to your location when you use our traffic management services, if applicable.
We use the data we collect for the following purposes:
- Service Provision: To deliver traffic management services, including planning, implementation, and monitoring.
- Communication: To respond to your inquiries and provide customer support.
- Compliance: To comply with legal obligations and ensure public safety during traffic operations.
- Marketing: With your consent, to send promotional information about our services that may be of interest to you.
- Improvement: To improve our services, website, and customer experience by analyzing usage data and feedback.
- Legal Basis for Processing
We process your personal data on the following legal bases:
- Contractual Necessity: To fulfill our contractual obligations to you or your employer.
- Legal Compliance: To comply with UK legal requirements, including health and safety regulations.
- Legitimate Interests: To improve our services, ensure security, and maintain business operations.
- Consent: Where we rely on your consent for specific types of data processing, such as marketing communications.
We may share your personal data with the following parties:
- Service Providers: Third-party contractors who provide services on our behalf, such as IT support and traffic monitoring.
- Law Enforcement: In the event of an emergency or legal requirement, we may share data with public authorities.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new owners.
We retain your personal data only as long as necessary for the purposes for which it was collected, or to comply with legal, regulatory, or reporting requirements.
- 6. Data Security
We take appropriate technical and organizational measures to protect your personal data from unauthorized access, use, or disclosure. These measures include encryption, access controls, and regular security audits.
Under the UK GDPR, you have the following rights regarding your personal data:
- Right to Access: You have the right to request a copy of your personal data we hold.
- Right to Rectification: You can request that we correct inaccurate or incomplete data.
- Right to Erasure: You have the right to request deletion of your personal data, subject to certain conditions.
- Right to Restrict Processing: You can ask us to limit the processing of your data.
- Right to Data Portability: You can request a copy of your data in a machine-readable format.
- Right to Object: You have the right to object to the processing of your data for certain purposes, including marketing.
- Right to Withdraw Consent: If you have provided consent for data processing, you can withdraw it at any time.
Our website uses cookies to improve your experience and analyze site traffic. For more details, please refer to our Cookie Policy.
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites.
We may update this Privacy Policy from time to time. Any changes will be posted on this page, and we will notify you of significant changes where required.
If you have any questions or concerns regarding this Privacy Policy or your personal data, please contact us at:
Rapid Traffic Management LTD
Jason.Tolmie@rapidtm.co.uk
This Privacy Policy complies with the Data Protection Act 2018 and the UK GDPR.